‘Hipster’ humor backfires on London firefighters after pop-up restaurant blaze
The London Fire Brigade (LFB) had to apologize on Sunday after posting a joke on Twitter which said that "thankfully no hipsters were injured" in a blaze at a pop-up restaurant the firefighters had dealt with.
#Shoreditch restaurant blaze early this morning. Thankfully no hipsters were injured http://t.co/LszKAKTpbzpic.twitter.com/6cZPoYZRat
— London Fire Brigade (@LondonFire) July 19, 2015
The post on LFB's "award-winning Twitter feed," which is said to contain "tweets about serious, high-profile or unusual incidents attended across London," caused mixed reactions on social media.
While some found the joke funny and followed the line, others considered it a bad display of English humor.
@LondonFire Why don't you delete this bad taste tweet? Some people have lost their livelihoods.
— Killer Tomato (@eatkillertomato) July 19, 2015
@LondonFire you can't offend hipsters. Getting offended is too mainstream
— You Know Who (@mental_nigella_) July 19, 2015
The fire brigade then said it was sorry for any possible offence caused by the term. It hoped the businesses affected by the blaze would be back on track soon, it added.
Sorry if we caused any offence by using the term hipsters. Hope #Shoreditch businesses are back on their feet soon. http://t.co/KbwVuNPaTf
— London Fire Brigade (@LondonFire) July 19, 2015
It's not the first time the firefighters have mentioned hipsters in their reports.
@LondonFire too many beards act as kindling, hipsters are a fire risk! #BewareTheHipster
— Andrew Francis (@AFrancisPhoto) March 14, 2015
The recent blaze allegedly involving ‘hipsters’ broke out at a pop-up restaurant in London's Shoreditch district, packed with bars, restaurants and clubs popular among the hip crowd. Around half of the building was damaged in the fire, which took some two hours for 35 firefighters to take under control, LFB reported on its official webpage.
We've dealt with a restaurant fire on Great Eastern Street #Shoreditch pic @newsthissecondhttp://t.co/LszKAKTpbzpic.twitter.com/Fmyb6ulrn1
— London Fire Brigade (@LondonFire) July 19, 2015
"Thankfully there were no injuries," the statement on the government website simply said.